Birthday is a special holiday. And birthday of favorite music channel is a special occasion to invent and present a corporate hero teddy Boksik. Boksik became a real symbol of the channel and traveled all over the country (Ukraine) with promo. Boksik was squeezed, hugged, loved, photographed and finally recognized! Also among fans of Music Box we raffled 10 teddies and 10 pillows branded with the channel's logo. The holiday was successful for everyone - for MusicBox, Art-Berloga and for all of the fans.